The organic agri-business value chain has just
about started to emerge in some concrete form. As per present stakeholders,
it is broadly divided into three main functional categories:
Pre-Production and Production
Processing, Logistics and Supply Chain
Value Addition and Marketing
The many peculiarities associated with organic value chain,
the overlap between different functional areas is quite inevitable.
As on today, in the long value chain, we have seen players starting
from anywhere. Some of them get involved in only few activities
and some of have much larger portfolio of activities, sometimes
even spreading over the entire value chain.
The present focus on marketing by different stakeholders can be listed as follows:
1.
Direct marketing of produce made available through contract production or bulk procurement
2.
Marketing of processed products in bulk
3.
Marketing through large distribution channels
4.
Direct to home marketing
5.
Retail marketing
This platform is also an attempt to help the new entrants in
developing a functional and efficient Organic Agri-business Value
Chain. For details, kindly see the Business Opportunities
section on this site.
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