To provide seamless, hassle free and low cost communication between the producers and consumers an integrated IT-ICT platform has been developed with great amount of cooperation and assistance from IT Service Providers, as a backbone for organic food marketing platform.

Information for long being recognized as an input to knowledge has acquired a new status of being a “RESOURCE” like land, capital, technology, etc. In a sunrise industry like organic food, the availability of information and its access to stakeholders can have tremendous impact on the viability, success and growth of this new sector of economy.

While on one hand organic food has been the outcome of consumer’s demand for quality food, on other hand it also offers the opportunity of benefitting the producers. Both consumers and producers in traditional-conventional marketing chain has always been very far off from each other. Short term growth, boom in production and involvement of intermediaries in second half of twentieth century had brought in a feeling of complacency in the marketing of agri-produce across the World. It is only now that agriculture is being transformed, even its marketing policies, institutions and arrangements are now also being reviewed for better management.

Both organic food production Philosophy and Standards promote direct relationship between the producers and consumers. To achieve this kind of status for many other conventionally produced food products, many experiments are being attempted. In almost all these experiments, it has been realized that without the utilization of Information Technology (IT) the chain between the producers and consumers can not be shortened. Thus in most of these initiatives, Computers have been used very extensively.

In many initiatives, Internet-Web based interface for information collection, processing and dissemination has been developed. However, Internet-Web itself has limited outreach and accessibility is beyond the large majority of stakeholders.

On this platform an effort has been made to develop multi-channel access arrangements.

The IT tools have been utilized to integrate other modes of communication to form an integrated IT-ICT platform.

Use of Information Technology can deliver comprehensive knowledge management platform that on one hand will provide unprecedented outreach for small and distributed producers in remote rural areas, on other hand it provides innovative solutions for an efficient organic market place.

For quite some time, IT applications were developed to provide only one way communication. In most of these initiatives Computers have been used for collection of information, records keeping, analysis of data and for reports generation. Mass media communication channels were utilized to disseminate information.

For long, the need has been felt to provide a combined platform, that utilizes both Information Technology (IT) as well as Information Communication Technology (ICT). This hybrid platform is capable of providing two way communication. Small innovations and additional infrastructure like IVR, VOIP, Contact Center, etc. can provide multichannel communication between the producers, buyers and other stakeholders.

This platform is a small beginning. Many individual professionals have contributed in developing this platform. Now the time has come when even larger organizations can also participate to continuously improve the Services. Join us now, kindly send your offers directly to us.