Organic production to consumption is required to comply with prescribed Standards. Also there is a new trend i.e. emerging for trade in organic produce.

For almost all types of marketing, i.e. for Local consumption, National consumption and even for International consumption, there is an attempt by market channels to establish direct relationships between the producers and the last member of the trade channel players.

Both producers and consumers are very far from each other and being very-very large in numbers, the role for the intermediaries need to be made more efficient and cost effective.

In the past, it could have been very difficult, but now with the emergence of Information Technology and Communication Tools, this has become possible. Many trade players have already started to establish new channels.

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