Organic Food Marketing |
| Growth in Demand for Organic Food |
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The Demand for organic food is increasing everyday,
many factors are positively contributing towards this growth...
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 | Growing consumer concerns about food quality. |
| Increasing importance of environmental issues. |
| Greater acceptance of fair trade practices. | |
The Norms, Standards and Regulations Governing
Organic Food Production and Marketing are becoming increasing user
friendly with the result ...
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| Better understanding of organic standards have been achieved |
| Group certification norms and procedures have been accepted |
| Recognition to the role of service providers have facilitated
organic production |
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The Entry & investments by private sector have
been increasing in organic agri-business value chain, with the result
many initiatives on trial basis are being conducted in a big way,
this has opened doors for... |
| Retail revolution in many countries covering even small towns. |
| New launches in all markets to find consumer acceptance. |
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The Demand for organic produce in domestic as well
as international markets have been complimentary to each other in
most of the major producing areas, with the result...
|
| There is manageable demand and supply gap. |
| By and large products are of acceptable quality. |
| Contract/collaborative farming models are being experimented
and are also becoming successful. |
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Constraints in Business Development for
Organic Food
|
While on one hand, many
factors are contributing towards the growth of organic food demand,
there are still some constraints related to production such as...
|
| Small number of producers are spread over very-very large
geographical areas. |
| Large majority of the producers are located in remote rural
areas. |
| Producers owning small pieces of land have been certified. |
| Each producer unit is able to deliver very small quantity
that too with large variations in product specifications. |
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The constraints in logistics and supply chain management
has also been affecting the growth of demand...
|
| The information about the quality-specifications about the
products are not available in time to the marketing channels. |
| Aggregation for volume-branded marketing has been very-very
difficult. |
| The infrastructure for collection, storage, transport and
packaging dedicated to organic produce has not yet been created. |
| Sufficient facilities for processing has not yet been created
as per certified organic standards. |
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The constraints at consumption end has also been
affecting the growth of organic food business development...
|
| Consumers are demanding full basket of products which are
not so easily available. |
| The availability of products is still quite restricted in
terms of diversity of retail outlets. |
| The new issues of labeling, traceability, etc. are affecting
the consumer confidence. |
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