Everyone knows that there is always a difference between the rates at which a producer-supplier sells and the price a consumer pays for the products and services purchased by him/her. This difference is directly dependent on the efficiency of the Market Place. In reasonably well established markets, the efficiencies being very high, the difference is normally reasonable and acceptable to both the buyers and sellers.

However, in any new industry or in any inefficient market place, the differences are very large. Since consumer is forced to pay even for the inefficiencies of the market place, the size of the market also gets reduced. This also restricts the entry of more players further affecting the efficiencies.

Agri food trade, as it is, has always been considered and some times even blamed to be one of the most inefficient channel and delivery system (to an extent this is quite true as well).

Despite, large consumer demand and continuously increasing consumption, the existing trade channels in agriculture have not been able to enter and operate the organic food market place.

In this context, organic food production and consumption being a new development and very-very small in scale of operations, it offers a new opportunity for organic agri-business value chain players to take new initiatives to develop an efficient market place for organic products.

Organic Food Marketing, as e-business platform is an attempt to help, support and assist all stakeholders in organic agri-business value chain to be a part of an emerging and efficient market place.